8th OCTOBER 2019
09.30 - 12.30

Booking
Aimed at beginners, this workshop will provide an overview of social media basics for your social enterprise, community group or charity.
The Gallery, PKAVS
The Gateway, North Methven Street
Perth
Perth and Kinross
PH1 5PP Scotland

An Introduction to Social Media

Aimed at beginners, this workshop will provide an overview of social media basics for your social enterprise, community group or charity.

This free workshop will provide an overview of social media basics, the pros and cons of each platform (Facebook, Twitter, Instagram and LinkedIn), and tips for getting started with a content strategy for your third sector organisation.

Tea and coffee will be available on arrival. 

Outline

Introduction

  • What is social media?
  • How can social media help my organisation?
  • Risks and drawbacks

Planning

  • Establishing your identity and your message
  • Content strategy

Twitter

  • How to get the best out of Twitter
  • Using retweets and hashtags 

LinkedIn

  • Enhancing your profile
  • Building connections and recommendations

Facebook

  • How to engage your audience
  • Tips on building your following

Instagram

  • How to get started with Instagram